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Three Things You Need To Know To Grow Your Business

September 28, 2021

Do you at times feel like you are doing everything right by the book, yet you are not hitting your marketing targets?

You are putting maximum effort into your Linkedin and Facebook campaigns but still not getting any engagement.

Or maybe you are feeling pressure from clients when you see your competitor charging lower prices. Worst case scenario, maybe they are charging the exact same prices as you but providing more value.

Or you have what always seems to be a good problem at first. You are so busy you can’t take on more clients.

You are working crazy hours that threaten to leave you burnt-out until you can’t be there for your family and clients anymore.

If you are experiencing any of this, it means you are not operating in your sweet spot. You are missing your zone of genius maybe by just a little or maybe by a whole lot.

Wouldn’t it be awesome to:

  • Easily attract clients.
  • Avoid pricing pressure.
  • Work when you want and continue to grow your business without having to work crazy hours.

Not all customers are made the same. There will always be that top 20% of clients who bring in 80% of your revenue.

One of the services I provide my clients (and even starting a group program to make it more affordable) offers you tools and strategies to help you:

  • Identify your top clients.
  • Find out what they have in common.
  • Establish how you can reach them.
  • Understand your unique offering i.e. what sets you apart from your competitors.
  • Systematize your business

You probably started your business acting as your business’s manager, HR officer, marketer, and secretary. Maybe you even moonlighted as the company’s logo designer, copywriter, and janitor as well.

As your business grows, this is not sustainable. There are more important tasks that need your attention. Your copywriting, social media management, planning meetings, etc., can be outsourced.

The good news is there are many options available to you. You could:

  • Hire other people to do certain tasks.
  • Buy software that does the heavy lifting on things such as accounting.
  • Automate certain processes in your business.

This will leave you enough time to focus on doing what you do best – working on your zone of genius.

The Sweet Spot

Identifying where your Sweet Pot is can be challenging because you can’t see the forest for the trees in your business.  I offer a FREE workshop Finding the Sweet Spot in Your Business.  It is happening on October 5, 2021, at 10 am PT.  You can register at https://sowlesconsulting.com/three.  I also have available a FREE Sweet Spot Analysis questionnaire for you to download at https://sowlesconsulting.com/sweet.