Working ON Your Business

Many of us are facing the reality that business as it was, is not possible right now.  We have a only 2 choices, adjust our sails to create a new route to success or do nothing and just wait for things to go back to what we know.  Doing nothing is not setting ourselves up for future success.  Now is the time to work on your business and do all of the items we set aside because we do not have enough time to dive into them during our business as usual schedules.

As much of our business is being conducted virtually, creating an on line presences is vitally important.  Many of us wish our social media messaging was more consistent.  Now is the time to create a detailed social media calendar.  There are amazing platforms to schedule social media posts in advance.  Also, if time and resources are your limiting factors, there are great independent contractors that can create your content and post for you when you don’t have the time.

This is the perfect time to make sure to update all of your policies in your business.  When is the last time your employee manual was updated?  What other policies have you instituted but not documented?  Do your brochures, flyers, website etc. represent the image you want for your business.  This is a perfect time to perform a brand audit and make sure that your brand shares your message to customers.

I think many business owners and managers have files of things to research when we have time.   Is there new software you would like to incorporate to improve communication, efficiencies or enhance services to customers.  Is there an account audit you have wanted to do to make sure you are still getting the best pricing, service etc. from your vendors?

Every business owner I speak with mentions they really need to document the Standard Operating Procedures (SOPs). Utilize technology to capture all of the procedures.  As businesses try to keep employees working, have them document the tasks within their positions.  Create a central storage location for all of your SOPs for your business.  There are great screen capturing software options to allow the narration while giving step by step instructions.

Now is your time to work on your business.  What steps are you taking to work on your business?